Privacy Policy


Welcome to our internet presence at www.HEKA.com (The Site), which is wholly owned and exclusively operated by HEKA Elektronik Dr. Schulze GmbH, a division of Harvard Bioscience Inc. This Privacy Policy is designed to explain our practices regarding the collection and use of information received from you and/or your company.


The Site provides an opportunity for customers, prospective employees, investors, and other adults to learn more about our company. The Site is particularly geared to our customer base – academic and industrial researchers in the fields of electrophysiology and electrochemistry, drug discovery and development, and in contract research – to provide them with content, products, and services focusing on their fields of interest and to help them accomplish their research goals faster, more reliably, and in a cost-efficient manner.


Your use of The Site is subject to this Privacy Policy, which you may at any time print or download (or request a printed copy by contacting us as specified below). We reserve the right to change this Privacy Policy at any time by posting the revised policy at this location.



Consent and data transfer:

By giving your personal information to us, which includes information furnished during an event registration, online order, or other registration or data capture process, you agree that we may collect and use such personal information and other information in accordance with the terms and conditions of this Privacy Policy.


For our customers in Switzerland and the European Union, please note that HEKA Elektronik Dr. Schulze GmbH and its affiliates have operations in countries outside of Switzerland and the European Union. If you use The Site, all information, including personal information, will be transferred to HEKA Elektronik Dr. Schulze GmbH and/or its affiliates, including subcontractors that may be maintaining and/or operating The Site. Although this may include countries where there may be a lower level of legal protection for your personal information than your location country, we will protect your information in accordance with requirements applicable to your information. By using The Site, you unambiguously consent to the transfer of your personal information and other information to HEKA Elektronik Dr. Schulze GmbH and affiliates for the purposes and uses described herein.



How we collect information about you:

Personally identifying information. When you submit an inquiry via The Site, or when you register for events on external pages hyperlinked from The Site, you will be asked to provide personally identifying contact information (e.g., name, organization, address, phone number, email address, and country) and other information. On The Site, for example, we may collect and retain personally identifying and other information from you in a number of ways, such as when you request a quote, place an order, request email updates or other information, complete customer surveys, submit a feedback or contact form. If any third parties, including any companies owned by HEKA Elektronik Dr. Schulze GmbH, provide information to us about you, we may combine that information with other information we have about you, and if and to the extent we do, we will treat such combined information in accordance with this Privacy Policy.

Email address. Your email address is used to raise and respond to issues and inquiries of all types and to keep in contact with you generally. It is also used to distribute information about us and market our products and services as described herein.

Use of cookies and website data. The Site may collect various types of information from you in the course of your navigation of The Site, such as the URL of the web site you just came from, the browser version you use, your Internet Protocol (IP) address, IP ports, date/time of access, size of data transferred, pages you visit, and other "clickstream" data. We are typically not able to relate such data to you as an individual if you merely browse our Site and do not disclose your identity to The Site, such as you would in connection with a support request or a registration. We may also use "cookies" to enhance your Site visit. A "cookie" is information either temporarily or permanently stored in a file on your computer. You can set your internet browser to reject cookies (refer to your internet browser instructions if you wish to do so), but that may limit your use of some convenience features at The Site.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.


You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics


Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).



How we use information about you:

We use information collected by clickstream data collection and cookies to store user preferences, improve web site navigation, make personalized features and other services available to you, compile and analyze aggregate statistics and trends, and otherwise help administer and improve The Site. Where you provide registration information, cookies can also be used to identify you when you log onto The Site or portions of The Site.


Except as otherwise stated, we may use information we collect from you and others to respond to your request, improve the content, services, and products that we provide, customize The Site to your preferences, communicate information to you (where you have not expressed a preference otherwise), for our marketing and research analysis, and for other purposes identified to you. Some marketing and research analysis may be conducted by third parties providing data collection and analysis services under contract with us, utilizing anonymous data collected from cookies. As noted above, you can reject such cookies by configuring your browser accordingly. We reserve the right to make full use of information that is not in personally identifiable form.


From time to time, we may use contact information obtained via The Site to send email and postal mail supplying customers with the most recent product and service information, as well as other information we think may be useful to you. If you provide your email address via The Site, we may contact you by email to send you information about your orders (e.g., order confirmations, shipment notifications, etc.). We may also contact Site visitors via email about changes to any relevant agreements or policies. We sometimes also use this data to establish a profile for your company, or collectively for some or all of our customers, to help us make business decisions, such as what kinds of new products we should be developing. We will also use it for other internal business purposes including aggregating information, data warehousing and mining, cross matching databases and pooling data for effective data management, to understand your needs, improve security of data, for statistical analysis, devising, deploying and measuring marketing campaigns and other reasonable business purposes and for operational efficiency improvement. We may remove information when it becomes out of date or inaccurate, or when requested by you – subject to any legal duty or requirement we may have to preserve it.


In connection with customer experience programs or promotions, we use the information you submit to measure the benefits for our business and pursue other legitimate business purposes as described in this Privacy Policy and in the terms and conditions (where applicable) for the program or promotion.



How we share your information:

Third parties. HEKA Elektronik Dr. Schulze GmbH does not provide the personally identifiable information you supply to us to outside mailing lists. We may share information about you with employees, affiliates, successors, and agents/representatives (e.g., consultants or service providers in e-commerce). We oblige such entities to comply with our privacy policy, and limit their access and use of your personal information to the extent necessary for the specific business purpose. Except as specifically described in this Privacy Policy, we will never sell, trade, or transfer information provided by you, whether personally identifiable or not, to unaffiliated third parties.

Mergers/acquisitions. In the event of any prospective or actual merger, business or asset sale, divestiture, other changes in control or financial status, or re-organization we may share or transfer personal information with the other party or parties involved. We will require the recipient to use the information in accordance with this Privacy Policy.

Disclosures required by law. Occasionally, we may be required by law enforcement, government contract administrators, and/or judicial authorities to provide personally identifiable information to the appropriate judicial, governmental or regulatory authorities under applicable law, regulation or the terms of government contracts. We will disclose personally identifiable information upon receipt of a court order, subpoena, or if required to co-operate with law enforcement investigations or government contract compliance reviews. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful to the extent permitted by law.


How we protect your information:

Information you send to us. We will comply with applicable patient privacy laws and regulations. We will employ commercially reasonable technical and administrative safeguards against unauthorized disclosure or access to personally identifiable information consistent with applicable law. Your data is protected once it reaches our network through the use of secure network firewalls. Portions of your data may also be encrypted on our storage server for additional security.

Because no system is 100% secure or error-free despite taking commercially reasonable steps, HEKA Elektronik Dr. Schulze GmbH and its affiliates do not promise, and you should not expect, that information you provide shall remain private under all circumstances. It is your responsibility to safeguard any passwords, ID numbers, or other special access features associated with your use of The Site. Keep in mind that the transmission of information to our servers is generally unencrypted and may be intercepted by unauthorized parties. Therefore, no financial specifics, such as credit card information, or no information that you prefer to remain confidential should be transmitted through support or quote requests forms on The Site, or by email to HEKA Elektronik Dr. Schulze GmbH or its affiliates. Should an online ordering system be implemented in the future, we will implement state-of-the-art technology to safeguard sensitive information during the transfer to our servers.



Opting out:

If you do not wish to receive certain communications from us, or our affiliates or representatives, you may opt out by: (1) declining the service offered when registering or at other information collection points on The Site, or (2) informing us that you no longer wish to receive such communications. We will comply with such requests unless such communications from us are required by law. If you opt out from receiving information while you register for an event, we will still send you information in connection with that specific event. If you opt out of certain communications, you may not be able to access certain of our products or services. If you would like to opt out of receiving communications from affiliates or other third parties with whom we shared data in accordance with this policy, please contact such third parties directly.



Access, blocking, deletion, and correction of information you provide:

You may at any time request access to a summary of your personal information held by us, and request corrections or updates to that information. We will make reasonable efforts to respond promptly to such requests for information in accordance with local laws. Our response to such requests may be limited to information under our direct control.


Please notify us of any changes in your name, address, title, telephone number or email address. You can have your personally identifiable information corrected by contacting us to request changes. You may ask to have the information on your account deleted or removed; however, because we keep track of certain transaction information, such as past purchases, and other similar information, for legal compliance purposes, we may not be able to delete certain information. If information we hold appears to be inaccurate we will block its use until the position is verified to our satisfaction.


If you have any questions relating to this Privacy Policy or relating to the transfer of your personal data, please contact us at your local office [Contact]. If you do not agree with this Privacy Policy, please do not provide us with your information.



Other websites:

The Site contains links to the websites of other organizations. HEKA Elektronik Dr. Schulze GmbH is not responsible for the privacy practices or the content of other websites, and unless otherwise specified, does not imply any relationship, sponsorship, or affiliation between HEKA Elektronik Dr. Schulze GmbH and these linked sites, or adoption or approval of the content of such sites. Since we do not control these websites, we encourage you to review the privacy policies posted on those, and all, third-party websites.



Children's privacy:

We do not knowingly collect personal information from children under the age of 18.



How to contact us:

For any requests or questions related to this Privacy Policy, or if you have concerns about how information you provide to HEKA Elektronik Dr. Schulze GmbH is being used, please contact us at support@heka.com.



Revisions to Privacy Policy:

Please check back for material revisions to this Policy.



Last Revised: Jul 11 2016